I explore human behaviour through qualitative, quantitative, and biometric research. From interviews and surveys to EEG, eye-tracking, and usability testing. This mix of methods helps uncover not just what people do, but why they do it.

I turn evidence into communication that moves people. Through presenting, mentoring, and writing, I frame insights in ways that reduce barriers, cut through friction, and resonate with diverse audiences.

I work in collaboration with academics and practitioners to connect research with policy and practice. My focus is on making evidence actionable, shaping strategies and solutions that are inclusive, rigorous, and future-facing.